From the AGTA listing:
AGTA has included several sessions this year on marketing your business online...this one was specifically aimed at the "brick and mortar" jewelry store owner.
The increased dependence on internet search for local business has greatly affected the ability of a small local store to draw customers...the days of a yellow page ad pulling traffic is gone.
Brad Simon of "Internet 4 Jewelers" spoke engagingly and with passion about recent changes to Google Search and how those changes can be used to your advantage.
Tucson Tip - AGTA is recording most of the sessions and they will be available in a DVD format - you can see their 2009 offerings here and for info about the 2010 sessions email: firstname.lastname@example.org.