Monday, June 2, 2008

For more from the JCK Show...

Blogging JCK Series

JCK Vegas Daily News

Shanu Singh Guliani's "Behind The Counter" Blog

Bacilio Mendez is "Micro-Blogging My First Vegas" in his Style 360 Blog and on Twitter

The jewelry industry’s future will depend in part on how much it “gives,” hip-hop mogul and philanthropist Russell Simmons told the audience at his keynote speech Friday morning.

The annual Saul Bell Design Awards were presented Saturday at an invitation-only gala and dinner at Postrio in the Venetian.

Today’s customer is changing, and what makes them loyal also is changing, said David Peters, Jewelers of America’s director of education, in a presentation on “Customer Loyalty” Thursday.

What is “experience marketing”? At a Thursday morning seminar, Holly Wesche Conn, of Wesche Jewelers in Melbourne, Fla., said it is “to consciously work to create a specific type of experience for the customers in your store.” Quoting marketing guru and best-selling author Jack Trout, Wesche Conn cautioned her audience, “Differentiate or die.”
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